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Originally Posted On: 7 Incredible Benefits of Hiring a Digital Marketing Agency (atyourbusiness.com)
Companies collectively spend billions of dollars on marketing every year, with no signs of stopping anytime soon. As a matter of fact, with COVID fading, we’re seeing companies double down on marketing to capture consumer’s pent-up savings.
If you’re a business owner that knows you could benefit from marketing but are unsure of where to start, our advice is to pair up with a digital marketing agency. A digital marketing agency is a group of people that manage all of their client’s marketing needs, so companies like yours don’t have to worry about social media, blog posts, and the like.
Curious to learn more about why hiring marketers makes sense? If you are, keep reading to discover more.
1. Focus on What You Do Best
If you’re not a marketer but you’re fantastic when it comes to business development, coding, etc. why should you waste your time trying to become a marketer? Every moment you spend fumbling through trying to learn web design or crafting flyers are moments you’re suppressing your true talents.
Don’t rob your business of yourself. Hire a digital marketing agency and stay focused on where you drive the most value.
2. Stay Ahead of Marketing Trends
Marketing trends are changing constantly. What that means is that consumers are responding to different marketing mediums and that the kinds of mediums that exist in the world of digital are seeing new additions getting added at a break-neck pace.
When you have a digital marketing agency assisting you, you can rest assured that whatever is going on in the marketing sphere, they’ll help you find ways to take advantage of those trends.
3. Get the Most Out of Your Money
Sure, you could watch a Google ads tutorial and learn how to set up a campaign. Here’s the thing though… Just because you’re able to get going with marketing doesn’t mean that your marketing is giving you as good of a return as it could.
What if your pay-per-click ads were all targeting the wrong audience? What if your messaging for a particular product was better served being broken out into multiple “ad-groups”?
If all of that is giving you a headache to think about, you’re seeing first-hand why it’s best to let professional digital marketing services sort through all of the grizzly details.
4. More Content, Faster
Marketing in today’s impacted landscape is largely about being as loud as possible to cut through the clutter. That loudness is driven by the volume of content you’re able to inject into the world, which takes time to produce.
Your marketing agency will be focused on getting as much content out there as possible, which will make it hard for consumers to not take notice. You, on the other hand, will likely only have time to produce content when you’re not doing any one of the million other things you’re trying to do.
Believe us when we say that having more content come out of a third party rather than less content coming out of you is the better bet if your goal is to drive sales.
5. Sidestep a Crash Course in SEO
SEO (search engine optimization) is at the core of just about any marketing tactic you employ today. You can learn all about SEO online, but even with some background knowledge, it’s a process of trial and error that is very difficult to master.
The amount of time you’ll save by not having to dive into SEO alone when you hire an agency is a good enough reason to bring one on. If your thought is that you’ll forgo SEO altogether, prepare to severely minimize the ROI you get from your campaigns.
6. Avoid Hiring an Internal Team
Several larger businesses have internal marketing teams helping drive their campaigns. While that’s a great thing to have, it’s a luxury.
Marketers in senior positions can make upwards of 6-figures. A contract with a marketing agency will almost certainly come in at a lower price tag than that. What’s better is that your agency team doesn’t need benefits like healthcare, vacation time, and more.
All of that equals huge savings for you without needing to compromise on the efficacy of your campaign.
7. A Great Learning Opportunity
When your agency walks you through what they’re doing and why they’re doing it, those are all learnings for you. Those learnings can help you manage your agency better and perhaps, someday, start working on building out an internal marketing team of your own.
Bottom line, if you love to learn, working with a digital marketing agency is going to give you a whole lot of opportunities to do that. What’s better is that education will come organically as your company benefits from all of the work your agency is performing on your behalf.
There’s a Digital Marketing Agency Out There That Wants Your Business
There is no shortage of digital marketing agency options in every city across the country. That truth empowers you to sort through tons of available agencies to find one you think is the best fit for your brand and vision.
We hope you start that process of sorting through the possibilities sooner rather than later and applaud you for reading this post to fast-forward your company’s foray into the world of marketing.
If you’d like more guidance on online advertising, finding a website designer, or other hot marketing questions, our blog is a great resource. Keep exploring more of our newest content to continue fulfilling your need to know.