Are you tired of lulls in business? Your chiropractic marketing might need its own checkup.
It’s hard to provide a service and keep up marketing efforts but many times chiropractors are forced to do everything on their own. As entrepreneurs, you have to know how to do a little bit of everything.
If you’re running low on chiropractic marketing ideas, continue reading this article and we will help you get the business booming again.
1. Target Specific Demographics
When it comes to chiropractic marketing, you have to spend your marketing budget wisely. You can wisely spend your marketing budget by making sure that you are targeting the right demographics.
With all of the data social media networks like Facebook and other websites are gathering, you can get very granular with the people you want to target.
Think about who your ideal client is. You know exactly who uses your services the most.
Use that information to target people that are in your location to get the best results. You can target people that live in a specific type of home, certain income levels and more.
2. SEO for Chiropractors
When people need a chiropractor they head to search engines like Google. They usually type in something like “chiropractor near me” or “chiropractor in city, state.”
When people type in a query, you want it to lead them to your website. SEO (search engine optimization) is a great way to get your website out in front of the right people.
Many people make searches like these right before they call the establishment to make an appointment or a purchase. Making sure you aren’t missing out on customers means focusing on getting your website to the top of the search engines.
3. Pay Per Click
If you don’t have time to wait until your SEO campaign has you ranking at the top of the search engine pages, pay per click advertising is a good place to turn to.
Pay per click advertising allows you to target certain terms just like SEO. With pay per click, unlike SEO, you can pay to be at the top of the search results. When someone clicks your advertisement, you pay for that click.
4. Spruce Up Your Website
Take a look at your website and see what your first impression would be if it wasn’t your website. If you look at your site and it looks outdated and less than professional, this is an important part of making sure people trust your business and want to come into your practice.
Investing in a website redesign might be the best use of your money. There is no use sending a lot of traffic to your website if they aren’t going to convert to paying customers.
5. Reputation Management & Reviews
Before potential clients give you a call or come into your business, many of them go online and check out sites like Yelp and Google My Business.
What are they looking for?
You got it. They’re looking for reviews on your practice. Are they are going to find something less than desirable or maybe they won’t find anything at all.
Many businesses don’t have any reviews even though they’ve been in business for a long time. The truth is that most people don’t bother leaving a review for a business unless something was either exceptional and beyond what they expected or extremely terrible.
The problem is that most people neither have an extremely negative experience nor an out of this world good experience. You have to figure out how to get the people that simply had a good experience to leave reviews of your company.
When people come into your practice, leave a note in their papers and ask them to leave a note about their experience with your company. If you get any negative reviews, make sure to respond to them and be open and honest about anything you say to them but always be respectful and amicable.
6. The Money Is in the List
The money is in the email list that is. Make sure you’re collecting email addresses from your clients for continued marketing. If you keep your clients coming back, you won’t have to bring in so many new clients.
Besides marketing to your current list of clients, you should also be collecting emails from leads. Your website should have an email capture form that entices people to sign up for your email newsletter and updates. You might offer them discounts on your services if they are members of your newsletter list.
7. Hello, Video
Are you advertising using video yet? YouTube, anyone? You might have heard of YouTube and even watch funny cat videos on there from time to time.
How do you make it work for you and your business?
Video is a great way to advertise because people can get to know your mannerisms and decide whether they like you before they even come into your office. When people know what to expect when they are thinking about coming into an establishment, they are more likely to make the decision to come in vs. keep putting it off.
Video marketing will allow you to reach a larger number of people and also helps with conversions.
Chiropractic Marketing for the Win
Now you know more about chiropractic marketing and can use this information to grow your practice. Not ready to stop learning? We have many other articles that can help you in your business as well as in other areas of your life.
Browse our site, find your favorite section, bookmark it and come back soon for more great reads.