Photo by Corinne Kutz
According to data from WordPress, more than 409 million people over 20 billion WordPress hosted pages per month. While this is staggering, it’s not the total amount of people reading blog posts in the world, as WordPress is just one platform among many.
If you are a business, you definitely want a piece of this big pie. The number one way to do this—is through blogging.
However, before you start a blog, you need to know about the numerous benefits of blogging for business. Once you know about the key ways in which business blogging can help your enterprise, you can then tailor your content marketing strategies to optimize for these areas.
If increased sales, brand awareness, and cost efficiencies sound appealing, then keep reading to find out about all the ways in which blogging as a marketing tool can boost your business.
1. A Blog for Marketing Gets Your Business Seen and Drives Traffic
One of the many ways that blogging aids businesses is through exposure. Whether you are starting an online business or a physical business, using blogging as a marketing tool can bring your brand and offering in front of a wider audience.
According to research, 85% of shoppers conduct online searches before making a purchase. By publishing relevant blog posts to your industry, product, or service, you can position your brand to be one of the first places consumers land before making a buying decision.
Tapping into this customer base is invaluable and by connecting to consumers through content you can start to build relationships that result in conversions.
Besides gaining exposure for your brand, one of the other fundamental benefits of blogging is that it can increase traffic to your site. In order to draw prospects into your sales funnel, and ultimately convert leads, it is imperative that you build traffic.
Through the implementation of SEO and generation of quality content, you can increase your site’s appearances in searches, it’s SEO ranking, and its traffic levels.
2. Blogging Can Build Brand Trust
One of the ways blogging can grow your business is that it works to build trust with your audience and customer base.
A big barrier to doing business online is trust. Statistics show that 68.5% of consumers say that a blog makes a website more credible. If you are actively publishing content, this shows that not only do you know your industry but also that your business is active, and has more to it than a product page and a ‘contact us’ facility.
4. A Well Run Blog Can Establish You as a Niche Authority
Another of the key benefits of blogging for business is that a well-run blog will establish you as an authority in your niche.
Publishing informative and useful content that is relevant to your niche and target customers demonstrates that you a) know your stuff, and b) aren’t afraid to share your knowledge.
Most consumers would much rather purchase a product or service from a business that comes across as an expert in their field, than one which shares little-to-no free information.
5. Business Blogging Can Help You Build an Email List
It has been said that building your email list is the key to the online marketing kingdom. One of the reasons for this is that email marketing can yield an RIO of $44 for every $1 spent.
Returns like these are not to be sniffed at. However, to implement effective email marketing as part of your online marketing strategy, you will need to build your email list.
This is one of the top reasons why your business needs a blog. Connecting to an audience through your blog offers a superb opportunity for growing your email list.
One of the ways you can do this is by letting your blog visitors know that they can subscribe to your site to receive an update every time a new post is published. Another strategy is to offer a free digital resource, such as a meal-planning guide, an e-book, or a printable, in exchange for a visitor’s email.
6. Blogging as a Marketing Tool Is Very Cost-Effective
Another reason why blogging as a marketing tool is so invaluable is that it is highly cost-effective. According to data, content marketing generates 3 times the leads for every dollar spent, compared to paid search. It also garners 3 times the leads that outbound (traditional) marketing does, at 62% less cost.
For many businesses, it can feel like they don’t have the time or the resources needed to start and sustain an active blog. However, when faced with these statistics, it’s clear that blogging is a powerful and cheap marketing tool.
7. Blogging Poses an Opportunity for Sharing
If you have ever shared a post on social media or emailed a useful link to a friend—then you are familiar with this particular benefit of blogging for business.
By putting out content that is valuable to your audience, you will provide them with an opportunity for them to share it with their network. When members of your audience share your content, this has two main benefits:
- They are advocating you (which is more impactful than self-advocation, especially in a business environment)
- You get free exposure, with no effort
Lastly, content that gets shared is content that may have the change to go viral. And having content go viral is an opportunity that any business would be mad to turn down.
Do You Want to Take Advantage of These Benefits of Blogging for Business?
Do you want to convert leads to sales? Build brand exposure, establish yourself as an authority, and enjoy great marketing ROI? If so, running a quality blog is a smart move.
If you want to take advantage of the benefits of blogging for business, the first thing you need to figure out is how to generate top-caliber content. Well, guess what? With our content platform, you can start actioning this within minutes.