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Simply put, there’s a lot of business competition out there. It’s never been more important to start reaping the benefits of content marketing and content writing.
Having a sleek and functional business website is a great start for getting the word out there but it’s by no means the last step. You can think of the business website as a virtual headquarters where potential customers can learn all about your products, services, and overall mission statement.
However, if they can’t find your site or aren’t directed there by another means, then you’ll see little to no results. The importance of content marketing is that it can increase traffic to your website but you’re probably wondering how that works.
Keep reading to learn about five ways that quality content writing can help grow your business online.
1. Quantity And Quality
People often emphasize quality over quantity but who says you can’t have both. When you have experienced and knowledgeable content writers working for you, you can ensure both a high quantity and a high quality.
First, you’ll have to establish the tone of your content and the niche your business occupies. Once that’s done, you can make sure that any writer working for you is familiar with those important aspects.
While you don’t want to oversaturate your blog with articles on the same topics, you should set a schedule so that you post valuable and original content on a regular basis.
A freelance writer platform is the best way to simplify the process, rather than spending unnecessary amounts of time searching for reliable content creators.
When you master both quantity and quality, potential customers will continue to flock to your website and learn all about your brand.
2. A Wealth Of Analytics
As more and more potential customers are directed to your business website because of your high-quality content, you can start poring over the analytics. With time, they’ll continue to build up.
You can see who is reading which articles, where they reside, how they found the article and more.
Articles that are more popular and have more engagement are examples of success that you can use as inspiration for new and perhaps even better content.
On the other hand, articles that might not be performing as well as you’d hoped can give you insight into what you should avoid or what you can do better.
You’ll also have a much more concrete picture of your customer base. Demographics will allow you to improve your marketing across the board and on all levels.
3. Search Engine Optimization
When it comes to the very best article writing, you’re going to want to make search engine optimization (SEO) a high priority.
For each article, your freelance writer should be well aware of keywords, meta descriptions, internal and external links, and more. The power of SEO will allow your writing content to appear near the top of results for search engines like Google, Bing, and others.
Billions of people use these search engines every day. You should see these users as customers waiting to happen.
SEO can be thought of as an art and there are many ways to perfect it, including the use of high-impact keywords, the avoidance of clustering keywords too close together, and ensuring that the article is both reader-friendly and algorithm-friendly.
4. Invite Your Readers To Subscribe
If you’re publishing high-quality content on a regular basis, and you most definitely should, then you can invite your readers to subscribe to your mailing list. That way, they’ll never miss one of your outstanding articles.
However, you can also use that mailing list to capitalize on spreading brand awareness. For example, after you’ve hooked a subscriber by offering a coupon on your products or a free ebook, for instance, then that means they’ll be much more open to what you have to say.
With that in mind, you can continue to keep them updated about news related to your products and services. Just be sure that your newsletter is not sent out more than about once a week. You want to keep subscribers, not scare them off.
To ensure that they stay subscribe, you should hold yourself to the same standards of high value and quality that you’ll apply to your blog content.
5. Establish Yourself As An Authority
The more you invest in your content marketing, the better the return on investment (ROI) you can expect to see. This applies both to the amount of money you invest and the amount of time you put in.
Publishing writing content shouldn’t be a one-off thing if you want to boost the success of your business. Rather, you should stick to a long-term program.
The more valuable content you have, the more potential customers will begin to see you as an authority on the niche that your business occupies.
You can reinforce this effect by sharing your content across important social media channels. Sites such as Facebook, Twitter, and Instagram, are all fair game.
Of course, to become and remain an authority, you should have a stringent fact-checking procedure in place. That way, your articles can be relied upon as accurate.
Fortunately, the best freelance writer platforms make certain that each article their writers create for clients is accurate, optimized for search engines, and more.
Ready To Reap The Benefits Of Content Writing?
Now that you know all about the five ways that quality content writing can help grow your business online, you can start investing in your success. It’s never been easier to spread awareness of your brand far and wide.
iWriter can provide your business with all the high-quality writing content you’ll ever need. Whether you require articles written from scratch, article rewrites, product descriptions, or even ebooks, our experienced and knowledgeable writers can handle the job with finesse.
If you have any questions about our highly-rated services, feel free to contact us. We’re always happy to help out.