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Are you trying to figure out the best Sarasota SEO company that you can work with to boost your online visibility in 2020? If so, make sure that you’re finding a company that will work with you to accomplish your digital marketing goals.
If you’re wondering how to find the best SEO company for your business, keep reading. We will offer you some tips that can help you narrow down your options to find a trusted and resourceful digital marketing team in no time.
1. Make Sure They Have Expertise
It’s important to do your research on the SEO companies you’re interested in so that you can feel confident handing your marketing dollars to them. Make sure that the company has experience working with those in your industry by checking to see if they have any specialties or services.
Look at their website to see if they’ve earned any awards or special certifications that will prove their expertise. You should also see if they offer more than just SEO services, as they may be able to assist you with your other digital marketing needs as well.
2. Look at Past Work and Customer Reviews
Review the recommendations and testimonies of past and current customers to see what they have to say about working with the Sarasota SEO company. Look at platforms like Facebook and Google to see how the company rates in terms of customer satisfaction.
If you want to do some extra research, you could ask the company for references to past sites they’ve worked with. You could even contact their past clients to ask if they would recommend the company.
If the company has a portfolio or case studies on their site, examine them. If they don’t, ask them if they could send some over for you to review. This will help you learn more about the results clients have received from working with the company.
This will also teach you more about the methods the company uses to optimize websites. Try to look at samples that are similar to your business or industry type. This will give you a concrete look at what you can expect from the SEO company.
3. Get an Idea of the Company and Their Values
Make sure that you’re working with a team you can trust by getting to know them. This can help you find an SEO company that’s values are in line with yours. Look to see if there are employee bios and leadership information on their site that can help you get an understanding of their professional background.
If employee bios are not available on their site, head to Linkedin to gather more information. Make sure that the company has upstanding ethics and integrity to feel that your digital marketing methods are in good hands. If the employees are dedicated to the company’s vision, they are more likely to be dedicated to making your SEO goals come to fruition as well.
See what the company’s communication methods are with their clients to make sure you have a trusted point of contact and will be kept in the loop. This will allow you to keep up with the progress of your marketing efforts. It will also allow you to have a team you can trust to communicate what else you could be doing to drive more online traffic.
4. Follow Their Content
You can learn more about an SEO company by following the content they produce. Follow the company on social media, sign up for their newsletter, or read their blog. This can help you find out more about the company, and it can also be an insight into the quality of their digital marketing content creation.
This can also help you learn more about the world of SEO and digital marketing, keeping you up on the latest trends and practices. Staying educated about this industry can help you make the best marketing decisions for your company.
It can also help you get a sense of the authority of the company. If they are producing great, educational content, they are showing they know what they’re talking about, making them an expert in this field.
5. Ask About Fees and Contracts
When comparing SEO companies, you will want to make sure you’re consider pricing and contract type. SEO companies are structured differently and may charge hourly or require monthly contracts. Make sure that you go with an option that is asking for a competitive price, as the cheapest option may not offer the best quality.
This will help you determine an option that will work with your marketing budget. Figure out what kind of contract type will work for you, and if companies have a fee for cancelation of services.
Set Up a Consultation with a Sarasota SEO Company
Before signing a deal with a Sarasota SEO company, it’s important to set up a consultation call or meeting with them to work out all of the logistics. You may wish to speak with the team member that you will be working with directly, or you could ask to talk to a specialist about the SEO process. This will help you finalize a deal with an SEO team that you can feel good about.
Make sure that you’re hiring a trusted SEO company to handle your digital marketing successfully. Are you looking for a Sarasota SEO company that can also assist you with website design and other digital marketing practices? Contact us today to get started with our team of experts at Karma Marketing + Media.