FOR IMMEDIATE RELEASE
Selangor, Malaysia, January 25th, 2022 – Finding the right digital marketing company to work with is a daunting, time consuming and challenging task. Choosing the right agency can be an incredible asset to your company in building and bolstering your company’s identity through various digital mediums. Here comes the question, how to choose the right agency that will help you to achieve your marketing goals?
1) Sizable portfolio and a list of their clients
One of the most important things to consider is the agency’s client base and portfolio. Big companies’ names are always impressive, however don’t look down on the little ones either. A lot of times agencies tend to have more control and freedom over less-known or smaller clients. In this case, it is important to look at what they have done and achieved. Not only that, when looking at their client’s base, do look at the list of clients they have to see if their clients are relatable to yours.
However, it is not a problem if none of the clients are relatable. If they are relatable, it basically means that they have a more understanding of your industry. This might also prove beneficial for you to employ them as your digital marketing agency.
2) Value over affordability
Costing will always be part of your decision making process. Although you might have some budget constraints, you should never take affordability over value. The least expensive agencies will rarely offer you the best value. Hence, you should always ask yourself these questions when choosing a digital marketing agency :
- How much value can the agency bring to your site? (This will help increase your confidence that your money is being invested rather than being wasted).
- Does the agency understand your industry well and whether they are able to achieve your marketing objectives?
- Does the agency understand your company’s business model and target audience?
At the end of the day, one must always remember that cheap does not always mean good. Low-cost agencies may not have the experience or skills necessary to get you the results you desire.
3) Importance of social proof
When it comes to trust and credibility, social proof, reviews and testimonials are important as they will give a better insight into how it is like to work with that agency. Today, smart marketers understand the importance of displaying social proof. If you can’t find any on their website, this means that they may not have any previous clients to begin with. This may also mean that they may not understand your business or industry well.
Besides reviewing their testimonials and social proofs on their website, Google My Business or Google reviews is also a great place to look for reviews as well. These reviews are easy to find. However, do note that the number of reviews for each agency depends on how long they’ve been in business, their agency size and other factors.
Lastly, case studies can also be a helpful source in determining your digital marketing agency. Compared to testimonials and reviews, case studies provide data to show what the agency has produced. This can be especially useful if the case study relates to your industry, company size, or market.
4) Determine your service mix and the agency’s core services
Digital marketing consists of a broad range of digital services. Some agencies offer full fledged services from social media management to email marketing. Other agencies focus on specific areas such as Facebook Advertising or Google Advertising.
Hence, when choosing a digital marketing agency, it is important to know whether that specific agency serves the service that you are looking for or are they able to help you achieve your marketing goals.
A winning digital agency will conduct a thorough marketing research and provide recommendations that best meets your digital marketing needs. Agencies that seem to push their most profitable services to you without understanding your digital marketing intentions is a big no-no. The right agency will always recommend the right services with clearly defined deliverables for each service.
5) Communication is the way to go
Communication is very important as with every working relationship, communication is the key. For example, if you would like to launch a new initiative or if a time-sensitive issue arises, you would want an agency that will respond in a timely manner and try to find a solution to that issue. In order to evaluate whether an agency’s communication style is aligned with your business, you might want to consider asking yourself these questions before going for them.
- Is it easy to get in touch with the agency?
- Does it take multiple calls and emails just to get a response from them?
- Are they willing to answer questions?
- Are they the kind of people that you would want to work with?
Furthermore, digital marketing is a complex industry. One thing you should consider when choosing the right agency is that they are able to explain and communicate their messages in an understandable manner. A dispute may happen between your business and the agency if the communication is poor.
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Shock Media Studio
i-2-4, SetiaWalk, Persiaran Wawasan, 47160 Puchong, Selangor