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Are you looking for a company that can help you push your brand out to target buyers online? Do you want to find someone that can make your company’s website more appealing for Google? If so, then you need to hire the best local SEO company in your area.
Doing so can help your brand in a variety of ways. It can propel your online brand, generate warmer leads for your business, and even help you see higher sales conversions.
See below for an in-depth guide with tips on how to find and hire the best local SEO company in Rhode Island.
1. Use References and Reviews to Your Advantage
We get it. You want to find a local SEO service that can help you grow your online brand, but it has to be worth your while. You can’t afford to stretch your budget for an SEO company that won’t produce the intended results.
Thankfully, we live in a day in age where you can gain valuable insight into a company with just a few clicks. Thinks like online reviews and customer references allow you to get a peek behind the curtain of any SEO company out there.
First, we recommend that you start with online reviews. You can find these by either Googling the name of the SEO company that you’re considering or reading through customer testimonials on their website.
If you still find yourself wanting more specific information, you can ask the local SEO company for a few clients you can reach out to and ask a few questions. Here are a few questions you can ask to get the ball rolling:
- Was the customer satisfied with the service that they’ve received?
- How has the SEO company helped them grow their online brand?
- How long have they been working with the local SEO company?
- What campaigns and projects is the company helping them with right now?
2. Gauge the Communication
A good magician never reveals his/her secrets, but SEO companies aren’t magicians… they shouldn’t willingly withhold information from their clients out of fear that the customer won’t need them anymore.
Think of a reputable SEO company as a modern-day Robin Hood—they give helpful SEO advice and campaigns to the companies in need of it.
You should never be left in the dark on your own SEO campaigns. A trustworthy SEO company will tell you what campaigns they’re running, why they’re doing it, and what kind of return that they’re expecting from it.
But more importantly, they’ll take the time to explain those campaigns to you. For example, they will help you understand what Google My Business is and why it’s such a crucial element of your local SEO tactics.
The best way to gauge a local SEO company’s communication skills is by simply giving them a phone call. During the call, ask them as many questions as you can and see how they respond to the third, fourth, and fifth questions.
Do they take the time to give you a thorough answer or are they trying to rush you off the phone? This will tell you whether or not they’re worth investing in.
3. Know What Empty Promises Are
Unfortunately, not every SEO company out there prides itself on telling the truth. Some of them try to take advantage of a client’s lack of SEO knowledge by promising them the world.
You must understand what lofty lies look like in the SEO world. That way, if an SEO company promises them to you, you can avoid them like the plague. Such empty lies include statements like:
- “I can get you to the #1 spot on Google search results”
- “I can help you make a million dollars”
- “You’ll see instant results”
- “We’re working with all Fortune 500 companies right now”
When done right, Search Engine Optimization (SEO) is a slow marketing tactic that will pay off hugely down the line. That said, it generally takes 4 to 6 months for you to start seeing results, no matter how awesome of an SEO company you hire.
4. Observe Their Website
You wouldn’t purchase a car from a salesman that pulls up to the lot in a beat-up sedan. The same principle goes for finding local SEO services that you can trust.
Make sure to browse their website and observe different features of it. Is the site easy to navigate? Does it have helpful information on it? Is the content helpful, yet easy to read? Is it quick to load or does every page take 10 seconds to pop up?
If you’re going to invest your company’s hard-earned money into an SEO service, you should find one that practices what they preach.
5. Stick With Local Brands
Since you’re wanting to build a local SEO presence within your Rhode Island community, you should team up with an SEO agency that knows your community better than most.
Always hire local for these types of services. Ask to see a portfolio of other businesses in the area that they’ve helped develop a local SEO presence for.
If you recognize some of the names or have seen those companies online, then it’s a sign you can trust them to build your online presence as well!
Hire the Best Local SEO Company in Rhode Island
Now that you have seen an in-depth guide on all of the best tips for finding and hiring the best local SEO company near you, be sure to use this information to your advantage.
Take the time to read this blog article for more information on the benefits of local SEO and why it’s such an essential aspect of your marketing strategy.