You’re a Chiropractor, not a marketing major. Or maybe some of you are, but want to find what the fastest and easiest ways to generate new patients or new leads for your practice. The good news is that in 2019 it’s now possible for anyone to learn how to market and generate new leads for their practices/businesses or all different types. Whether it’s for a chiropractic office, dental office, or a local gym- we have the BEST TIPS to help your BUSINESS GENERATE LEADS and fuel growth for your business.
The best chiropractic leads hacks:
Fix Your Listings
In 2019, having incorrect web listings or local citations is one of the main hindrances for growth for a local business or any business for that matter. Even worse is not being listed at all. If a business can’t be seen or found on the web, it’s basically like being “nowhere” and customer. clients, or patients can’t find you if you are nowhere. Having incorrect local business listings or not having local business web listings at all is like turning away free business.
To fix your listings and leverage the mostly free online advertising channels you must decide which platforms you should have your chiropractic practice or your business listed on. It doesn’t make much sense for most practices or businesses to dedicate dozens or even hundreds of hours to list their practice or company on every possible search engine, database, or index. Instead, focus on getting listed properly on the major players (Google My Business, Facebook, Yelp, YP, etc.). Once you are listed there, then it is a safe bet to select other platforms that are related or relevant to your business. Around %70 of those living in the USA own smartphones and primarily use those smartphones to find local businesses. Getting your local listings fixed is an essential part of growth for your business and an essential part of generating new patients or clients. Of course, fixing your listings can be a long and tedious process. So, if you don’t think your practice or business has the time, manpower, or knowledge to get it done, hire an expert to get the listings fixed for you.
This one seems obvious, but many businesses miss this one or they really don’t know where to start. Some businesses have even tried this with little to no success, so they believe they either a waste of time or too expensive. In reality, Facebook Ads for Chiropractors can be one of the best investments a Chiropractor can make towards growing their practice. Facebook Ads can work great for any business owner. In order for them to be a cost-effective method of generating new patients for your practice, they have to be done the right way. Doing it the right way is not hard, all you need is a little guidance. Look no further than our guide on how to write the perfect Facebook Ad For Local Businesses.
Use Facebook or Google Retargeting
Yes I know I repeated myself here with the Facebook ads me again, but this is a little bit different. The average consumer visits a webpage 9 times before turning into customers. This alsoa applies to the healthcare industry. This means that using retargeting through Facebook is a valuable lead hack to help generate new patients for your practice or clients for your business. Retargeting is accomplished by installing a Pixel to your site. This gives you the ability to put ads in front of users who have visited your website in the past. When these same previous visitors are browsing other websites, they’ll see targeted ads for your business or practice.
Offer Coupons To Visitors
Giving coupons for discounts on your services or product’s is a great way to grow your email list. Consumers love getting discounts, so many website visitors will not turn down the oppurtuniy to save some money. Using a popup coupon for users who are intending to leave your companies website is an amazing way to capture their attention. The way it works is, as the user attempts to leave, your website creates a pop up offering a discount in exchange for the visitor’s email address. This is a great way to increase conversion rates further driving that growth you are looking for. This makes it a great lead hack.
Get Social Proof
Far more consumers than not look for reviews before decing to make a purchase. It works the same way in the healthcare industry. So for a chiropractic office looking for more leads falls under this category. In today’s online and technology driven world, 80% of shoppers place just as much trust in a review as they do in personal recommendations, with 92% of consumers reading online reviews. That alone is enough justification for businesses to allocate more effort into improving their online reviews to leverage it as social proof. Most potential chiropractic patients will read multiple reviews before making a decision on whether to visit your office or seek treatment. For instance conversionxl found that Rich Snippet Stars increased Click Through Rate by nearly 35%. Some of our clients have seen an increase by over 75% in CTR just by improving their google ratings.
Hire a professional
Yes leads hack number 6 in an article titled 5 Chiropractic Leads Hacks. While I believe it is certainly possible to do all of the above on your own, as the owner of a chiropractic office. I also know that most of the time you will not have the time to implement these Leads Hacks properly as you will likely be to busy taking care of your patients and performing the every day tasks that come with running your own business. In situations like this it is best hire a professional to take care of it for you. We can help you acheive the growth your looking for and put your practice into overdrive.