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Originally Posted On: https://chatonic.net/5-b2b-marketing-trends-that-are-set-to-rule-in-2022/

About 96% of the people who visit your website aren’t ready to buy. In fact, about 80% of new leads never turn into sales. If you’re not following the latest B2B marketing trends, you could struggle to impress your customers.

Instead, use these major trends in B2B marketing channels to set your business up for success.

Following the latest trends in B2B marketing will help you stand out from the crowd. You can draw in new leads and start generating more sales. Your ROI could start improving in no time as a result!

Set your business up for lasting growth and success. Get started by making the most of the latest B2B marketing trends today!

1. Search Engine Optimization Trends

Search engine optimization (SEO) is one of the most effective digital marketing strategies you can use to reach customers. Each time someone searches for your product or service, your website could appear in a search.

Unfortunately, Google updates its search engine algorithm throughout the year.

New SEO marketing trends emerge every few months as a result.

First, take a look at your content marketing strategy. Video is now the number one form of media used in content marketing. It’s overtaking blogs and infographics.

Consider adding more video content to your strategy to reach customers. Video content can help you engage and inform your audience.

Voice search is becoming more prominent, too. In fact, 75% of voice search results rank in the top three for a search. About 40.7% of voice search answers come from a featured snippet.

Ranking at the top of a search will help you reach customers before your competitors get the chance.

Consider working with an experienced digital marketing agency to make sure you’re following these SEO B2B marketing trends.

2. AI-Powered Marketing

AI and machine learning are leading to advancements in marketing automation. Marketing automation tools can boost your team’s productivity. They can spend more time completing more difficult tasks.

Automation can help with:

  • Leading scoring
  • Personalization
  • Targeting
  • Segmentation
  • Predictive analytics
  • Generating content

Consider utilizing AI and automation this year. You can save time and money while getting ahead of the competition.

3. Customer-Centric Marketing

Connecting with customers is more important now than ever. Learn ways to add empathy to your marketing strategies. The latest trends in B2B marketing can help you improve the customer experience.

The better you understand customers, the more likely you can retain them long-term. Start personalizing your content based on the pains they’re experiencing.

Otherwise, look into account-based marketing. Account-based marketing focuses on key accounts.

You can improve personalization to drive more sales and conversions.

Consider using demand gen software to centralize your demand channels while you’re at it. Using these major trends in B2B marketing channels can help you get ahead of competitors.

Boost Business: 3 B2B Marketing Trends for Success in 2022

Don’t fall behind this year. Instead, use these three B2B marketing trends to set yourself up for success. Following these trends in B2B marketing can help you generate more leads and sales than ever before.

Get a step ahead of competitors with these trends today.

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