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Content is the foundation of all marketing strategies. Think about it; whether you invest in offline or digital marketing, you still have to create content that your customers can relate to. Content is especially important now that all businesses are going digital.
As a cosmetic brand, you probably have social media pages, a website, business listings, etc. The only way you’ll increase your online visibility on these platforms is if your content is helpful and valuable.
Key Content Types for Cryo-Chamber for Cosmetic Businesses
Content marketing increases your search engine rankings, enhances your accessibility to a wider audience, and increases web traffic. This ultimately results in increased lead generation and more sales. This is why it’s not surprising that companies are investing in content specialists, and 78% of them have a team of 1-3 experts.¹
Here are the key types of content you should create in preparation for 2022.
Content Geared Towards Attraction
This kind of content is meant to help you reach a new and wider audience. It puts your message in front of potential clients with the aim of increasing brand awareness. The most effective way of distributing this kind of content is through advertising. However, there are organic ways that can help you achieve the same result.
For starters, make your content easy to find by incorporating keywords that your ideal customers use when looking up services similar to yours. Make the content easy to navigate and make sure it’s sharable. Finally, ensure it’s high-quality, helpful, and relevant content. This will increase your visibility and attract new customers.
Content That Highlights Your Industry Authority
Once you attract new audiences, you need them to trust you first so that they can make purchases. This is where authoritative content comes into play. Focus on creating blogs, videos, and social media posts that are mainly meant to educate your audience.
Show them that you keep up with the current cosmetic industry trends and that you are knowledgeable about your business. For instance, if part of your business deals with cryotherapy machines, you can share content about the health benefits of cryotherapy.
Content Aimed at Brand Affinity
This type of content helps you spread your message once you’ve exerted your industry dominance. It allows you to build an online community of followers that are ready to buy from your business as soon as they need your products.
Make sure you provide these people with value, as they are likely to become your loyal customers once they convert.
All the above types of content will prove ineffective if you don’t drive people to take action. What exactly are you hoping to achieve from the content? (increased brand awareness, more market share, increased sales, etc.) Make sure you include a call to action in your content to ensure your costumes take the desired action!
Keep the CTAs personalized. Studies show that they are 202% effective compared to a basic or standard call to action.²
Cryo-Chamber for Cosmetic Businesses; Keep Up With the Above Content Trends
Conte marketing, when used effectively, can launch your cosmetic business to greater heights. You just have to ensure that you have a content mix at all stages of the buyer journey.
By the time 2022 rolls in, make sure you have the above content types to gain a cutting edge over the competition.