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Originally Posted On: https://www.modmail.com/blog/3-reasons-business-needs-try-variable-data-printing
Nearly 80% of consumers are more likely to shop at a brand that uses personalization techniques.
Direct mail is still one of the best ways to reach customers. New technologies like variable data printing allow your business to personalize postcards, coupons, or brochures.
Are you interested in learning three ways your business can use VDP? Keep reading below to find out how it’s applied to direct mail, integrated marketing campaigns, and industrial labeling.
Personalize Direct Mail With Variable Data Printing
VDP technology is huge in the business of sending direct mail and for good reason. It can be used in any number of campaigns. You can personalize what you’re sending for each customer in your database.
Rather than send one message to all of your contacts, you can use multiple messages. They can include the customer’s name or any other relevant information you have on file.
Returns for fully variable printing jobs are often 10 to 15 times higher than generic pieces. People love receiving personalized letters and cards.
Some marketers claim that printing is no longer effective. But, the truth is no email or online advertisement rivals the trustworthiness of paper.
Use VDP to Boost Your Integrated Marketing Campaign
This type of mailing will get you more customers. Why not maximize these results by incorporating multiple marketing techniques?
A sharp-looking, personalized brochure or postcard will grab their attention. It will also make sure they know your brand. But, what other ways are you reaching out to leads?
Remember, the old marketing “Rule of Seven.” It states that a customer needs to see your advertisement at least seven times before making a purchase.
Use your customer data to develop an integrated marketing campaign that works alongside direct mail. This could include a drip-email campaign, PPC advertising, streaming ads, and more.
With VDP, specifically, you can share personalized URLs or QR codes on a direct mail piece. These links send people to a landing page with a strong call to action.
Expand Your E-Commerce With VDP Package Labels
One of the fastest-growing uses of VDP is customized labeling for products and packages. Some estimates claim it will expand fourfold.
COVID-19 hurt the retail industry but has boosted online sales. E-Commerce companies are using VDP to create labels quickly to deal with an increase in orders.
Healthcare facilities rely on barcodes for tracking tests and products, which can be printed easily using VDP.
Food and beverage providers use more printing services for labels that attract new customers. They’re also required to include a full list of ingredients and expiration dates on each bottle.
Radio-frequency identification (RFID) labels are new technology being used by large companies. They make the shipping faster by scanning information automatically.
Try VDP in Your Next Campaign
Variable data printing is a great way to personalize your messaging and take your marketing to the next level.
Modern Mail & Print Solutions is a family-owned and operated printing company with 40 years of experience in the Tampa Bay area. We want to be your partner!
Contact us to learn more.