Photo from Unsplash

Originally Posted On:


Why Digital Marketing Is Important for Small Businesses (especially now!)

Having a digital marketing strategy is one of the most important things you can do to support and secure your business’s future. The COVID-19 pandemic has accelerated the need to invest in digital marketing for businesses to connect with customers, especially during times of unexpected and rapid change. Having a digital presence will help your business maximize its flexibility to adapt to dynamic customer behaviors and evolving situations.

What is Digital Marketing?

Digital marketing is the art of bringing awareness of a particular business to the public by attracting and engaging customers to maintain and grow its brand and reputation.


Effective digital marketing helps a business succeed by letting potential customers know that they exist, where to find them, and what services and products they offer. This is particularly true online, where most consumers conduct research and find local businesses with the services and products they need. Without an online presence, customers can’t discover a business, which significantly impacts its ability to build a customer base and compete successfully in the marketplace.

3 Online Marketing Obstacles Small Businesses Struggle with Most

There are many unique challenges that smaller businesses face, but digital marketing woes tend to be at the forefront. Here are the top three:


  • Actionable marketing strategy
  • Time constraints
  • Limited budget

Benefits of Hiring a Digital Marketing Agency

Entering into a partnership with a digital marketing agency can alleviate the pain points above quickly. Here are the main benefits of hiring marketing agency talent versus building an in-house marketing team.


Expertise at a Fraction of the Cost

A marketing agency is essentially a hive-mind of top marketing and creative professionals. They are the experts in their field, and they’ve had the experience of working across numerous platforms and industries. Small to medium-sized businesses (a.k.a SMBs) are usually growing a business for the first time, so defining new roles and building new teams can be challenging. You may make mistakes; you may hire for a position that doesn’t move the needle for you or realize you need another supporting role. When you work with a marketing agency, they’ll talk about your goals and supply you with the talent necessary to achieve those goals; no hiring or firing is needed.

Cost can be a significant factor for any small business. Deciding whether or not to start working with a marketing agency may seem like a big decision, particularly on a limited budget. Besides the ease of hiring a marketing agency over a new team member, it’s also easy to know exactly what your marketing is costing you and what your ROI is. You simply pay your bill and move on — you don’t need to worry about the additional support that additional in-house marketers will need in the form of HR, payroll, benefits, and admin.


Flexible Budgeting

When you work with a digital marketing agency, you aren’t making the same commitment as hiring an in-house team. You have the flexibility to cut back on services if something changes and your budget tightens, and you have the freedom to add new services or increase your budget if things are going well.

One of the best things about marketing, especially advertising, is its scalability. In many cases, when you see success, you can increase your budget and see the same increase in results. Working with a marketing agency allows you to act quickly. If you need additional expertise, services or are ready to scale, your marketing agency can react promptly and supply you with what you need.


Freedom to Focus on Long-Term Growth

No matter the type of industry – from retail to service providers, your business needs two things: customers and the ability to wow those customers with your services and products. Do you struggle with getting or maintaining leads? One major problem for SMBs is getting that steady flow of traffic. All forms of marketing require constant and ongoing maintenance to keep pace with the evolving market conditions. Unless marketing is your area of expertise or you have the time to focus on it consistently, your efforts may be more valuable elsewhere. As a growing business, customer satisfaction and customer retention are best left to the owner and staff. Lead generation, advertising, SEO, and other forms of marketing can be outsourced.


An effective interactive marketing agency will create a solid marketing strategy for you and execute it. Depending on the type of agency you work with, you can either be involved in the execution or be completely hands-free, simply reading a report at the end of each month and discussing your future campaigns.

Effective web marketing strategies employed with consistent dedication and execution are the major perks of working with a marketing agency. These alone can help you accelerate your business’s growth without breaking the bank. With professionally managed marketing, you can focus your energy on growing the other essential parts of your business for future success. In short, a marketing agency is a powerful tool for generating revenue long-term and is well worth the investment.

Saved By the Bell clip of main characters doing a team hand stack

Contact Us!

PW Media is a complete digital marketing solution for small-to-medium-sized businesses. Our services include branding, website design, app development, SEO, paid search, and more with proven results to jumpstart or improve your existing marketing efforts.


Achieve your business goals by contacting us today! We would love to hear from you!